Adored and Hated: Valentine’s Day Comes to Town. In January, the Christmas bustle gradually gives way to romantic excitement. Marketing campaigns shift from Christmas trees and Santa Claus to hearts, Cupids, and couples in love. The spirit of romance fills shop windows, echoes in music, and gently settles in people’s hearts as the world prepares to celebrate Valentine’s Day on February 14. But not everyone feels the same about this holiday. Some people happily buy cards, sweets, heart-shaped gifts, or